Overview

Informale

Made in Melbourne

— Copywriting
— Shopify eCommerce
— Photography
— Videography
— Editing
— Facebook Advertising

When creating the Informale concept, the founders knew one thing was for sure; they needed to make their garments locally.
For them, Made in Melbourne is very important. It allows them to support sustainable businesses and also to physically be a part of the process from beginning to end. Each step can be overseen in person, from designing each piece, sampling and perfecting it with their production team and quality checking to make sure they are happy with each garment to ensure it is ready to be shipped out to their customers. When we say local, we mean local: Their workshop is only a short 30 minute drive away from their CBD store.

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