Since the beginning in 1969, Verbatim® has been at the forefront of the evolution in data storage technology from Floppy Disks and Magneto-Optical storage to the latest CD and DVD formats, USB Drives and Memory Cards. Today, more than 48 years later, Verbatim remains one of the most recognisable names in the data storage industry.
We were approached by Verbatim to tap into the digital space and grow their market share amongst millennials not privy to the brand, and Gen X'ers who still recognise Verbatim as the 'Floppy Disk Guys'. This required a creative social media strategy and takeover, as well as beautiful imagery and content.
What was done...Visit Website
See, the problem was that Verbatim is an international company - and all of the images were being sent from Hong Kong, a completely different market with different consumer attitudes. This content did not work in Australia, and we were required to re-shape the way in which Australian's see verbatim. Our content was shot in a range of locations, from trendy cafes, 5* hotels and in our Melbourne-based studio.
We took charge of their community management, creating copy for post, sharing and engaging with their followers, until the team was a stage to take over and run in-house.
"We have loved working with the team at Tekni. They're professional, fun, creative and overall easy to work with."
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